Crossover Expands Its Large Presence in Talk-Radio and Podcasting;
Its Podcast Network Now Aggregates 50 Million-Plus Monthly Impressions
NEW YORK and LOS ANGELES, January 30, 2024 – Crossover Media Group, a leading producer and advertising representative for audio programming, has acquired an equity interest in Take On The Day, LLC, owner of the highly popular “Dr. Laura Program” on SiriusXM and the “Dr. Laura’s Call of the Day” and “Dr. Laura’s Deep Dive” podcasts, all hosted by National Radio Hall of Fame inductee Dr. Laura Schlessinger.
The transaction, announced today by Crossover Media Group and Take On The Day, LLC, follows a multi-year advertising-sales and production partnership between the two organizations. Terms were not announced.
“Throughout her more than four decades in talk radio and now podcasting, Dr. Laura has amassed an enormous following with her frank, direct, captivating style which is sometimes provocative, always interesting and insightful, and never dull,” said Sue Freund, Crossover Media Group managing member. “After many years of working with her and her team at Take On The Day, we’re proud to expand our relationship and commitment to her programs, and to continue to grow our presence as a leading partner to the nation’s top audio-talk hosts.”
“Crossover Media Group’s investment in Take On The Day adds so much to our ability to reach more listeners and help more sponsors,” said Geoff Rich, president of Take On The Day, LLC. “With Sue and her partners Ron Hartenbaum and Scott Calka joining the management team, we are supercharging the future of the Dr. Laura programming and brand.”
“I am so excited to have Ron, Sue and Scott join the Take On The Day team,” said Dr. Laura Schlessinger. “The best part is that there will be no change to the quality and content of my programs and podcasts. But Crossover will help us maximize our ability to reach more people, help more advertisers and continue the growth of my program that has been international since June 1994.”
The “Dr. Laura Program,” now in its 14th year on SiriusXM, is consistently among the most popular programs on SiriusXM’s Triumph Channel. The “Dr. Laura’s Call of the Day” podcast attracted 42 million downloads in 2023, up 17% vs. 2022; it and “Dr. Laura’s Deep Dive” consistently rank among the top-10 and top-25, respectively, on Apple’s Parenting Podcasts charts. “Dr. Laura’s Deep Dive” is a free, weekly podcast, and a complement to the award-winning and chart-topping daily “Dr. Laura Call of the Day” podcast. Both are available on Apple podcasts, Pandora, SiriusXM and other podcast apps.
Schlessinger’s SiriusXM and podcast programs are part of a wide array of programs produced and/or represented by Crossover Media Group that includes dozens of popular programs, podcasts and personalities in the genres of news, politics, sports, true-crime, history, business, science, lifestyle, entertainment and pop culture.
About Crossover Media Group
Crossover Media Group (CMG) is a media company engaged in audio and video content production and advertising sales with a particular expertise in podcasts. CMG produces and/or sells advertising on more than 300 podcasts, encompassing the genres of true crime, news, sports, lifestyle and entertainment, delivering more than 50 million impressions per month. Crossover is a collaborative and adaptive results‐driven company committed to engaging and expanding clients’ audiences through digital and social platforms.
About Take On The Day, LLC
An award-winning radio, podcast, social media and marketing company founded in 2005 by Dr. Laura Schlessinger and Geoff Rich, Take On The Day produces “The Dr. Laura Program,” now in its 30th year of broadcasting and its 14th year on SiriusXM, the award winning “Dr. Laura Call of the Day” podcast, the new long-form podcast “Dr. Laura’s Deep Dive,” as well as on-line and in-person events and YouTube videos with the primary mission of helping husbands and wives create stronger and healthier families and protect their children. Dr. Laura and Take On The Day, in collaboration with the Children of Fallen Patriots Foundation have raised millions of dollars to provide college scholarships to children of Gold Star Families.
About Dr. Laura Schlessinger
Dr. Laura Schlessinger holds a Ph.D. in physiology from Columbia University’s College of Physicians and Surgeons and received her post-doctoral certification in Marriage, Family and Child Counseling from the University of Southern California. Now in her 5th decade as a talk radio host, Dr. Laura is the first woman to win the coveted Marconi Award for best national radio program (1997). She received the Office of the Secretary of Defense Medal for Exceptional Public Service (2007) and is one of the first women broadcasters to be inducted into the Radio Hall of Fame (2018). In addition, she is the best-selling author of 13 New York Times best-selling books and has been a professor and lecturer at USC and Pepperdine University.
