Team

OUR TEAM
Click on image for bio

Ron Hartenbaum

Co-Founder
Ron Hartenbaum

Co-Founder

Ron's background as an innovator in national talk radio is widely recognized. Beginning in the ad agency business with major houses Needham and Grey, Ron moved on to broadcast as VP of Sales for Westwood One then becoming a founding partner of MediaAmerica and CEO of Jones Radio Networks. Developing new markets for major brands like NASCAR/Motor Racing Network, the NFL, NCAA Football and the Rush Limbaugh program, Ron was instrumental in creating uniquely successful sales strategies for many major national brands.

Scott Calka

Co-Founder
Scott Calka

Co-Founder

Scott graduated from Skidmore College with the ambition to get into the Media and Sports marketplace. As an avid NY sports fan, he landed his first job out of college at the world’s most famous arena, Madison Square Garden. During his career so far, Scott has worked for Comcast Spotlight, DirecTV, Fox Sports, and the Florida Panthers.

Although he enjoyed his time working at large and prestige organizations, Scott decided to venture out and start his own company, Crossover Media Group, L.L.C.

Scott Quote: “Honesty and integrity is the only way to conduct business and live one’s life”

Sue Freund

Managing Partner
Sue Freund

Managing Partner

Sue’s background is extensive in all aspects of representation in the audio space. Her audio sales and programming expertise bring an extensive track record to Crossover Media Group At SiriusXM, she developed sales strategies and supervised a team that grew the company’s Western Region revenue. As general manager of Radio One’s KKBT, Los Angles, she worked with and oversaw a team that built KKBT into one of the country’s top-five billing stations. Over the course of her career, she has represented ad sales for national personalities including Andy Cohen, Jaime Foxx, Steve Harvey, Dr. Laura Schlessinger and Howard Stern. Her

Jim Souders

Sports Director
Jim Souders

Sports Director

Jim Souders is a 35-year advertising professional who has worked with Fortune 100 and 500 companies up and down the West Coast.

Jim began his advertising career in 1984 at Ogilvy & Mather, Los Angeles working in Account Management on Queen Mary / Spruce Goose, California Federal and new business development. In 1987, he joined the City of Long Beach to run the advertising and promotions for the City’s 100th birthday celebration.

Souders moved into advertising sales in 1989 and became an integral part of Magazine Marketing Group as their Travel Account Manager for Los Angeles Magazine, San Francisco Focus, and San

Ryan Rahim

Accounting Manager
Ryan Rahim

Accounting Manager

My previous position was with L’Oréal where I worked on the International Designer’s Collection specifically for a French company called Atelier Cologne. At Atelier Cologne, I handled their Accounts Payable and Receivable, which also included logistics and tracking shipments

Cindy Stern

Senior Director, National Partnerships
Cindy Stern

Senior Director, National Partnerships

Cindy has enjoyed a long career in broadcast advertising sales, starting in radio in the nineties at the largest Urban formatted station in the country, WVEE/WAOK radio in Atlanta.  Cindy then moved to the West Coast, joining another Urban giant, KKBT Radio in Los Angeles, where she enjoyed 10 years creating promotional partnerships between the station and clients and increasing station revenue and client results with creative and out of the box partnerships.  After her time in Urban formatted radio, Cindy moved to CBS Radio, 93.1 JACK-FM, and repeated her success in creating promotional and advertising partnerships.  Previous to her

Tim McCarthy

Senior Director, National Partnerships
Tim McCarthy

Senior Director, National Partnerships

Tim McCarthy has thirty years of experience in Radio and Television broadcast sales and management.  A large part of those years were working with college and professional sports in Southern California and Atlanta, Georgia.  He started his career in San Diego radio selling play by play for the San Diego Chargers and Los Angeles Kings.  Over his years in the business, Tim has always been skilled in building great sales organizations and establishing deep client relationships.

He currently resides in San Diego with his wife and two teenage daughters.

Heather Cavanaugh

Traffic Director
Heather Cavanaugh

Traffic Director

Heather Cavanaugh's path to her audio career all started as an intern at New York local radio station, WPLJ, in 2007. After gaining her bachelors degree from Albright College in 2008, she started full time before making the switch to network radio at Westwood One. More recently Heather has taken her knowledge and skills of advertising operations to help small start-ups in the audio industry.

In 2018, she had obtained her Master's Degree in Media Management from the New School. She currently resides in Brooklyn with her husband, son, and their black cat.

Rebecca Mora

Sales Planner/Sales Coordinator
Rebecca Mora

Sales Planner/Sales Coordinator

I started my career with Metro Networks/Westwood as a traffic reporter on a Spanish station in Los Angeles, after 8 months, I transferred to the Sales department as a sales assistant. I have 18 years of experience as a Sales Coordinator for Radio and Television sponsorships and the last five years I worked with US Traffic Network/Radiate Media as a Sales Coordinator for the West Coast, working directly with planning and buying agencies.

I currently reside in San Bernardino, Ca with my youngest daughter and my 3 Pomeranians – Coco, Fluffy, and Simba.

George Vasilopoulos

Web Strategist
George Vasilopoulos

Web Strategist

George Vasilopoulos is no stranger to branding and online media, having spent the last seventeen years as the web development, internet marketing specialist and client services manager for the top names in political radio with his company 921 Associates, LLC. Prior to starting 921 Associates, LLC, George founded Vivid Images Creative with his brother and creative director Ioannis, a full-service design and media firm whose clients included Universal Group, Sony, BMG, Independent Film Channel, Tribune and Sirius-XM Radio.