20 Feb Crossover Media Group Adds Nancy Grace Talk Show
Company to Handle Ad Sales for “Crime Stories with Nancy Grace”
NEW YORK and LOS ANGELES, Feb. 19, 2019 /PRNewswire/ — Crossover Media Group (CMG), a cross-platform content-production and advertising-sales firm, has added ad-sales duties for noted talk host and author Nancy Grace’s two-hour show “Crime Stories with Nancy Grace,” airing noon Eastern time weekdays on SiriusXM Triumph, Channel 111. Via the agreement, with Red Seat Ventures, CMG also is handling ad sales and sponsorship support for the show’s social-media channels.
In recent months CMG has added more than a dozen programmers and shows to its client roster, encompassing political, sports and lifestyle talk formats, and spanning platforms including podcasting, video streaming and terrestrial radio.
“Nancy has that rare storyteller’s ability to connect with audiences,” said Sue Freund, Crossover Media Group Sales managing member. “The addition of ‘Crime Stories with Nancy Grace‘ places CMG in an even stronger position to offer marketers access to hard-to-reach female demographics with proven national personalities.”
“Nancy’s audience and brand now extend across multiple platforms, and we needed a partner that not only understands but has experience with the cross-media marketplace and the needs of marketers and media buyers,” said Christopher Balfe, CEO of Red Seat Ventures.
About Crossover Media Group
Crossover Media Group is a media & ad sales consulting firm serving all of North America, with expertise including TV, radio, podcasts, streaming, OTT networks and other platforms. Crossover Media Group, with offices in New York and Los Angeles, is a collaborative and adaptive results-driven company committed to engaging and expanding clients’ audiences through digital and social platforms.