How Brands Can Navigate the Esports Space Like Seasoned Pros

How Brands Can Navigate the Esports Space Like Seasoned Pros

Gaming is on track to become bigger than any other sport. In 2018, it’s estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League Baseball and the National Hockey League. Unlike any other sport, esports audiences are young and digital, with 79 percent being under 35.

With the explosive growth of gaming and esports, brands are eager to capitalize on the market and connect with a highly engaged and passionate audience.

However, the gaming community is a unique one. Gamers are known for being vocal and alert. Engaging them the wrong way can have a negative impact on your brand.

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