Why Fashion Brands Are Launching Podcasts

Why Fashion Brands Are Launching Podcasts

The new beauty floor at Saks has everything you might expect from a high-end emporium working to prove itself in the digital age: a custom foundation bar, a facial workout gym and, as of last week, a podcast in residence.

Earlier this month, Jodi Katz recorded an episode of “Where Brains Meet Beauty” — an interview with mind-body workout guru Taryn Toomey — from a small stage at the centre of the department store’s maze of warmly lit makeup counters. Katz, the founder of Base Beauty Creative Agency, will each month host a live episode of her show, which ranks number 18 in Apple Podcast’s Fashion & Beauty rankings.

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