CBS’ Super Bowl Ad Prices Roughly The Same As ’18 Game On NBC

CBS’ Super Bowl Ad Prices Roughly The Same As ’18 Game On NBC

The “meteoric rise of Super Bowl ad prices looks to be over,” as CBS’ prices for next week’s game are “roughly the same” as NBC’s for last year’s contest, according to Gerry Smith of BLOOMBERG NEWS. Sources said that CBS is selling 30-second commercials for $5.1-5.3M, while NBC sold them for $5.24M. The game’s audience peaked in ’15 at 114.4 million viewers, and last year’s game drew 103.4 million viewers, the “fewest in nine years.” Prices for commercials “may now be reflecting those realities.” Reports in recent weeks have been that CBS has sold over 90% of its ad inventory this year (BLOOMBERG NEWS, 1/24).

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