Awful Announcing : (Blue) Wired in: How local podcasts have become a national network platform

Awful Announcing : (Blue) Wired in: How local podcasts have become a national network platform

One of my favorite podcast moments of all time was this past year, after Kevin Durant made a few digs at CJ McCollum and Portland’s playoff hurdles on CJ’s own podcast, Pull Up. McCollum clapped back afterward, sparking one of my favorite tweets by Durant with “I just did your fucking podcast.” Legendary.

Podcasts have gone from being hosted by your neighbor in their basement to being hosted by celebrities, investigative reporters, writers, and athletes like McCollum, among others. It’s an open platform for virtually anyone to have your voice heard on any topic. That’s the best and also, well, the worst part of them. And there’s a lot of bad material to sift through to find content that’s actually decent. Those podcasts that are decent are being monetized, gaining followers, and are believed in by investors. It’s turned in to a full-fledged business. But how?

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