Podcast Ads Perform Better Than Other Digital Ads, Research Finds

Podcast Ads Perform Better Than Other Digital Ads, Research Finds

A listener can remember the brands and products heard on an ad featured on a podcast, according to a series of Nielsen studies commissioned by Midroll, the advertising sector of Stitcher, a podcast company. Nielsen’s surveys look at the effectiveness of eight national brands that placed ads this year.

The surveys collected data on how well listeners were able to recall, purchase and recommend a product after listening to the product or brand’s ad on a podcast.

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