03 Dec UFC’s new PPV split could be worth $65 million a year
In a move that looks to be worth in the range of $65 million per year in straight PPV profits, the UFC used its leverage of being the last man standing in the television PPV arena to negotiate a better deal.
Traditionally, UFC PPVs would have a 50/50 revenue split between the promotion and the cable and dish providers. At first when UFC got back on PPV in 2001 it was closer to 40/60 in favor of the providers, but as UFC gained more and more popularity, they were able to get the figure to 50/50.
According to an article recently in the Sports Business Journal on the UFC, the company was able to negotiate a new deal with cable companies and satellite providers that will give them closer to a 70/30 split