ADWEEK: Houston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in November

ADWEEK: Houston Rockets, Milwaukee Bucks, Philadelphia 76ers Fast Break on Social in November

The Houston Rockets and Milwaukee Bucks continued to lead National Basketball Association teams in growth on Facebook and Twitter, respectively, in November, while the Philadelphia 76ers surged on Instagram.

The Minnesota Timberwolves led Facebook in engagement for the month, according to social marketing firm Unmetric, while the 76ers paced Twitter and Instagram was topped by the Los Angeles Lakers.

Unmetric examined its cross-channel reports for all 30 NBA teams from Nov. 1 through 30, and it also found that:

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