Crossover Media’s Scott Calka in OTT Magazine

Crossover Media’s Scott Calka in OTT Magazine

Full disclosure: My business partner Ron Hartenbaum is old enough not only to remember Woodstock… he’s old enough even to have attended it (he didn’t….). But he’s told me enough about it to make me – barely out of my “millennial phase” – see an analogy to what is happening today in the video-consumption market.

Yes, this legendary 1969 event, which ultimately brought a half-million people to revelinfrontofaWho’sWhoofmusicians on Max Yasgur’s 600-acre Bethel, New York, farm, offers insights to those of us toiling today in the OTT marketplace. The Woodstock organizers, seeing the unwieldy influx of masses of young fans, declared on-the-spot that the concert, whose paid admission had been promoted heavily in New York City, would suddenly be free.

Read the full article (PDF)