Crossover Media’s Ron Hartenbaum on MediaPost

Crossover Media’s Ron Hartenbaum on MediaPost

Extreme Talk: Are We Grabbing Audience At The Expense Of Advertisers?

Earlier in my career, I happily sold advertising on the Rush Limbaugh program. In those early days, I recall Rush saying the purpose of his show was to attract vast numbers of listeners in order to generate “copious amounts” of advertising revenue. His show was, and remains, quite successful.
Many conservative talk hosts, on radio and TV, followed suit.

I grew up in the terrestrial radio business and some of the opinion talk today in that medium, as well as on cable TV, has drifted toward political extremes. Dancing toward these extremes, many hosts have adopted the tools of political extremism: rumor, speculation, innuendo, even reckless irresponsibility.

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