The NFL is analyzing streaming data to help determine whether to opt-out of Sunday Ticket after this year

The NFL is analyzing streaming data to help determine whether to opt-out of Sunday Ticket after this year

The NFL is reportedly considering plenty of angles as they determine what to do with their DirecTV Sunday Ticket pay-per-view agreement. That deal runs through 2022, but as we covered last month, the league could opt out early, a move that would take effect after the 2019 season.

Sports Business Journal’s Daniel Kaplan reports today that the league’s original deadline was this fall, but the league and DirecTV agreed to move the decision to next spring. The reason: data-gathering, specifically on streaming.

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