Business Insider: Your brand is ignoring its most captive audience

Business Insider: Your brand is ignoring its most captive audience

Are your social circles and online feeds always buzzing with everyone’s latest podcast obsession? The number of US podcast consumers has more than doubled over the last decade. And by 2023, Business Insider Intelligence estimates there will be some 106 million regular podcast listeners in the US.

Podcast Listener Base GrowingBusiness Insider Intelligence

People are getting hooked on audio from a young age, too. Over a quarter (26%) of US consumers over age 12 now listen to podcasts on a monthly basis, a jump from just 12% five years ago.

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