YouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Button

YouTube TV Is Taking Over the World Series Again With AR Ads and That Infamous Red Play Button

From Ad Week:

For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is once again the presenting sponsor of the “World Series presented by YouTube TV,” which kicks off Tuesday night and will be blanketing the telecast with a number of in-game spots, traditional ads and in-stadium branding.

Last year’s YouTube TV-World Series partnership was groundbreaking, but controversial: NBC Sports called the “presented by” arrangement the moment when “the advertising Rubicon was crossed,” but YouTube TV said it resulted in big signup increases and brand awareness lifts. So the company doubled down on it in March, signing an expanded two-year deal with Major League Baseball under which it would “present” the World Series through 2019.

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